Being a digital marketer is, in one sense, like being a superhero on the net! A freelancer digital marketer is a home-based or independent individual who enables businesses to grow by drawing more attention to what they do online. Like the aforementioned superheroes, digital marketers need this to do their job correctly. With that aside, here are several great resources for the freelance digital marketer out there to help drive more traffic, create some great content, manage social media, and keep clients satisfied through all of 2024.
Now let us talk about one of the best toolsets known to every freelance digital marketer: what to know if you want to boost up your SEO, improve content, or trace the projects. These will make your work much easier and will be more effective.
1. Keyword Research Tools
Keyword research tools help marketers find words that are actively searched. Find the right keywords to be used, and there is a greater chance of a website being present on search results related to online inquiries regarding its products or services.
a.Google Keyword Planner:
It’s just the kind of map that tells you where people are going online. It’s free and lets you know which words people look for and how often. Google Keyword Planner is awesome for finding keywords for your content and your ad copy.
b.Ahrefs Keywords Explorer
This helps marketers see which words are worth targeting by illustrating the level of difficulty in ranking for them and how many people are actually searching for those words. It’s especially good if you want to keep an eye on what your competitors are doing!
c.SEMrush
The other elements that make SEMrush that powerful include good keyword research, which tracks what’s trending and how your website is doing. It’s like having a complete kit in your toolbox to improve the visibility of your website on search engines.
2. SEO Tools
SEO or Search Engine Optimization-there lies the trick that makes your website figure higher up the search results. Huge help toward your task of making sure your content is search engine-friendly is given by these SEO tools.
a.Moz Pro
Moz Pro tests how strong the website is at search engines with a “Domain Authority” score. Also, it will help marketers to identify issues on their websites that need fixing for better rankings. It is like your coach, telling you what’s wrong and how to fix it.
b.Screaming Frog SEO Spider
This tool crawls a website and reports where problems are like broken links or missing information, so it’s really great to find anything that would make the website useless on Google.
c.Ubersuggest
Ubersuggest is very user-friendly and easy to discover new keywords; an SEO audit as well as ranking is possible. Freelancers love this as it’s very cheap and brings lots of insight without being too complicated.
3. Content Creation Tools
Good content creation is the prime aspect of digital marketing. This like makes writing, editing, and designing content easy and fun to do!
a.Grammarly
It will check on spelling and grammar mistakes, and above all, suggest ways that would make your writing clear and impactful. Grammarly acts like your best friend and editor who polishes all the content and makes it professional.
b.Canva
With Canva, you can easily create social media posts, blog graphics, and much more by utilizing it as a design with little knowledge of designing for pretty images.
c.BuzzSumo
This will enable you to search for trending topics online and the most popular questions in your niche so you can truly write about things that people are interested in. Thus, the content gets noticed quickly.
5. Social Media Management Tools
All the magic of marketing happens through social media. You can pre-schedule posts, respond to followers, and even track how well your social media is doing, all through these.
a.Hootsuite
It allows you to schedule posts ahead and monitor how they are performing. It lets you manage all the different social media accounts from the same place, and that can make it very easy to stay organized.
b.Buffer
Pretty much a breeze and great for scheduling posts across multiple platforms. It also tracks how each post performs so that you know exactly what people love.
c.Sprout Social
Sprout Social is far more advanced with powerful analytics. In this way, marketers can learn much deeper ways about their audience with engagement and interactions. They are really cool for digging into your social media data.
6. Email Marketing Tools
Email marketing would be some of the finest tools that could be used for maintenance and communication with customers. These are easy to use to create, send, and track emails.
a.Mailchimp
Mailchimp happens to be so popular because it is easy to use and has loads of templates. One can build, and send, professional-looking e-mails and even see how many people open and click on them.
b.ConvertKit
ConvertKit is for creators looking to build a community. SUPER intuitive to use, but incredibly powerful with automation so you can just set up email sequences that automatically go out to people based on their actions.
c.SendinBlue
It does email plus that’s actually pretty cool if you’re trying to hit people from multiple channels, you can track results easily, and you know exactly how your emails are performing.
7. Analytics and Reporting Tools
Digital freelancing marketers need to keep a record of data. This whole picture includes knowing what works and what does not. These are offering the bigger picture.
a.Google Analytics 4 (GA4)
GA4 is the new version of Google Analytics; it is nice to see which actions took place, what people visited, and for how long. It is a must-have in understanding the crowd.
b.Google Data Studio
Google Data Studio makes data colorful and easy to read into reports. You can connect it to Google Analytics, Google Ads, and other sources, and suddenly, it’s very simple to present information to clients regarding how their campaigns are performing.
c.Hotjar
Heat maps and session recordings by Hotjar which can show what people are clicking on the pages and scrolls of your website, may catch some of the problems that are causing people not to engage further in the site.
8. Project Management Tools
Most freelance digital marketers are working with many clients, thus, many projects are running at any one time. Project management tools track tasks and deadlines.
a.Asana
Asana: This is useful for organizing tasks, setting deadlines, and monitoring progress. Ideally suited to manage various projects and maintain everything in order.
b.Trello
This app is based on boards and cards to organize the task-based structure. Very visual, so super intuitive; excellent for tracking what has to be done versus what already is done.
c.ClickUp
ClickUp really packs a punch when it comes to task management and tracking time while on a client-by-client basis is pretty customizable so you can fit it to your exact workflow.
Conclusion
The digital marketing space changes so fast, and freelancers need to be ahead of the best tools. However, be it SEO improvements, better content creation, social media management, or easy project management have been developed with you in mind. By saving time, getting better results, and attracting more clients to a freelance digital marketer who invests some time into learning and utilizing this.
It’s now 2024, and the difference-makers are all proper tools. These here help marketers get much better outcomes, choices, and happy clients. Gear up with these and watch your freelance digital marketing business soar!
hi i’m sreehari